Projects
From engaging graphics to well-organized communications plans and strategies, I'm thrilled to share some of my recent projects with you. Kick back, take a look around, and don't hesitate to reach out if you'd like some more examples of what I've been up to.
Creative and Communications Lead
This project was an internal, virtual celebration for customer service employees - honoring their dedication and accomplishments while providing engaging activities and prizes.
Drawing inspiration from the iconic MTV era, the theme incorporates stylistic fonts, images, and backgrounds that pay homage to the golden age of television.
Collaborating closely with our engagement team, I was responsible for crafting all visuals and assisting in shaping the communication strategy.
Communications Lead
I co-led an initiative to completely transform our global communication approach as a service communications team.
We evaluated our existing state, assessing challenges and opportunities and leveraging insights from audience focus groups and stakeholder consultations.
Our efforts were compiled into a comprehensive strategy document, task list, and timeline. The benefits of our new strategy included improved comprehension and dissemination of process/policy changes, alignment with our company priorities, and inner team efficiencies.
Service Newsletters
Communications and Creative Lead
For over 4 years I led the design and send of weekly service manager and associate newsletters, focusing on clear, engaging content and visuals.
Through practical design and data analysis, the newsletters were improved regularly. Newsletters were built in Poppulo, Staffbase, Brightspot, and internally-built CMS platforms.
These newsletters were a vital piece of our internal communication strategy, ensuring the right information reaches the right audiences at the right time.
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Global Wellness Week
Communications and Experience Management
In collaboration with the our larger Global Operations and Corporate Communications and Engagement teams at Wayfair, we put together a celebration of health and wellness for our internal employees.
The week helped folks nurture their mental and physical well-being through a variety of classes, activities, and resources.
Coordinating time and availability for our hourly Service and Sales Associates, who had stricter schedules compared to corporate employees, was crucial.
